Techno Brooklyn

Challenge

Techno Brooklyn wanted to compete in the event space for Deep House and Techno music. They were brand new to the market and had no strategy for building their brand awareness to attract a large crowd.

Strategy

We knew that they had a recognizable name and concept that could eventually become a staple in the marketplace.

During our consultation, we identified the best plan of action to help Techno Brooklyn create a brand identity that would build a loyal fanbase. We identified the best audience for their events and created content they would resonate with the underground music community.

Additionally, we created a loyal fanbase by assisting them with the development and growth of their online merchandise store.

Results

In a short period of time, Techno Brooklyn has grown to be one of the leading event groups in the NYC area. The merchandise store has increased sales over 150%, resulting in a huge fanbase wearing their gear at underground music events around the world.

They now consistently have sold out shows because of Artlet’s targeting capabilities.