Unseen.

Challenge

Unseen. was a new DJ/Producer entering the crowded music industry of underground music. They wanted to become a top playing in their genre of music - this would consist of playing at top venues and festivals.

Strategy

We know that Unseen.’s music was high quality and that they had a small fanbase - which provided validity. Artlet assisted by creating content shoots and video showcasing their music with fan experiences. After brand consultation, we discovered that we needed to focus on branding for a bit prior to creating campaigns.

This preparation allowed for the advertising campaigns to have a greater effect with their target market. Additionally, we were able to get their music in top playlists on Spotify and other channels.

Results

Unseen. in a short period of a few months saw explosive growth. The duo saw in over 120K+ views, 40K+ plays, and 1K+ share.

The duo had received multiple opportunities to play on main stages, has received many management request, signed to large labels, and are consistently in the Top 100 in each category on Beatport because of their built fanbase.