Pushed My Limits — Artist Development | Brand Consultation

Philip Lück

Two years ago I started an everyday project, publishing a render every day on all my social media channels. After about one year it somehow exploded, and followers just came in. I guess consistency was key, it helped me stick out of the mass and be unique. So, doing the renders each day was way harder, than getting followers with them.

My dad told me this super early in school - ''You don't do this for others, but for you!'', so I pushed my limits and tried my best, not comparing myself too much with others. It’s really helped me to stay focused on my stuff!

Nearly everything is my inspiration. I'm a big movielover, so movies and cinema is a big source of inspiration. I just try to absorb everything around me and incorporate it into my style of work.

"We are brothers, Michael and Constantin Poselski. We operate a multi media production company specializing in Electronic Dance Music / nightlife and event photography and videography. We also do fashion and portrait photography."

Poselski Brothers

There are two key factors that have contributed greatly to our success. The first is being creative and capitalizing on those ideas. The second is knowing what your audience likes and exploiting that. We do this by adding relevant hashtags, tagging people, increasing exposure by leaving comments frequently, and liking the post others. Make yourself seen as much and frequent as possible.

As EDM photographers, taking photos of your fans and then telling them to follow us to get their photos has helped a lot because then they will do all that I mentioned above for us.

"We are a vibrant set of youth, based in Jamaica. Our brand features urban and exotic apparel. We project the lifestyle of the unique 'Rebel' coupled with an island vibe to give our customers an experience of the 'SoChill Lifestyle‘“

SoChill Clothing

We started by literally engaging in conversation with everyone on a daily basis, telling them about our brand and what we have to offer. Then we took to social media where we utilized the visual aspects of our brand to showcase our product and get more engagement from our target market. We also explored and experimented with traditional methods, such as doing interviews and being featured in newspapers and magazines. It's a popularity contest and you've just got to be out there in the people's faces as much as possible.

"Sisters, Alix and Brittany, create handcrafted jewelry at home in Brooklyn, NY and San Diego, CA. Inspired by geometric structures, each unique piece is produced from brass, copper and gold filled materials."

As a handmade jeweler, it’s important to participate in local art shows that feature other artists. We started by attending plenty of pop-up art shows and talking to the vendors, giving us plenty of opportunities to get our product out there. Everyone is super friendly and loves to help, they love giving feedback and sharing tips on how they did it.

We also use Instagram as a platform to support our brand. We found it was important to use our hashtags on Instagram wisely. We use made in Brooklyn and made in San Diego to attract other local artists.

We also featured pictures on our Instagram at local spots in our neighborhoods, this is a way local businesses and potential customers can find our product.